Ulule — what this crowdfunding platform is and who can launch a campaign

Anyone, anywhere can back a project on Ulule — no exceptions.
Launching your own campaign is a different story — not every reader of this article can do it, because of a residency barrier.
Browsing the catalogue and registering are always free.
The platform is run by a French company with an international certification for responsible business.

Not everyone can launch a campaign
The country rule here isn’t built on a list of states, but on the currency itself.
You can launch a campaign if you’re a resident of a country where the euro or the Canadian dollar is legal tender.
The age rule is simple — 18, or a legal guardian for minors.
Switzerland, Britain and most of Eastern Europe fall outside this currency zone.
But backing a project is open to anyone, from any country, at any age.

Commission is only taken if the campaign succeeds
For a standard reward-based campaign, Ulule takes about 8% of the total raised.
That’s five percent for the platform itself plus three percent in banking fees.
But the commission only applies if the campaign reaches its goal — otherwise the money goes back to backers.
Donation and subscription campaigns work differently — commission is taken on the full amount regardless of whether the goal was met.
Registering and browsing the project catalogue stay free either way.

Backers now pay a small fee too
Since April 2025, the platform has charged backers a separate fee.
It adds 10 cents plus 2.2% of the amount, including shipping costs, on top of each contribution.
For example, a €100 donation ends up costing the backer about €102.30.
The backer pays this extra on top, and it doesn’t affect what the campaign receives.
Previously the commission fell only on the campaign creator — now backers pay a share too.

Not just the classic rewards model
Ulule originally worked only on the classic model — rewards in exchange for support.
A creator might offer a book, a print or an event ticket, for example.
Later a plain donation format was added, with no rewards at all.
And since 2024 the platform also runs subscription-based campaigns — with regular monthly donations.
So creators can now pick the format that fits their project, instead of forcing it into a single mould.

A French company behind the platform, certified B Corp
Ulule operates as a French company with teams in Paris and Montreal.
It’s been a certified B Corp since 2015, a standard for socially and environmentally responsible business.
Since 2021 the platform has also been officially accredited as a training organisation.
It helps campaign creators build practical skills, not just raise money for the project itself.
Ulule has also acquired KissKissBankBank, another major French crowdfunding platform.

Who it suits especially
Good fit if: you want to back a cultural project with a donation — that’s open to everyone, regardless of country or age.
Also a good fit if you live in the eurozone or Canada and want to launch your own campaign.
May not suit you if: you want to launch a campaign but live outside that currency zone.
In that case, Ulule still works for backing other people’s projects — launching your own will need to happen elsewhere.